First Impressions Count
When writing for the web, the words you choose will be the way users ‘read’ you – literally.
Less Is More
Choose your words carefully. Use simple sentences. Step back from and revisit your copy. Sometimes words are overly precious to us when we write them. Be ruthless. Try cutting your copy in half, and perhaps in half again. This brings clarity and focus to the words that remain.
Grab Their Attention
Killer headlines are powerful tools.
Users Don’t Read, They Scan
Make sure your content is easy to scan. Keep this in mind as you write. Add headlines, bold or italicized print, bullets, toggling, tabs or other formatting techniques that lend themselves to easy and efficient scanning. If you want them to seek more information, utilize techniques that will direct them to that information in their scanning process.
Use Your Words… Correctly
Poor grammar, incorrect spelling, and typos are fatal errors. Users will be unimpressed, and you risk appearing unprepared and sloppy.
It Is What It Is
Your copy needs to be clear, correct and well-written, but users are not looking for great literature. They are not reading a book, they are utilizing a website.
Realize Your Limitations
If your writing skills are weak, seek help in writing your copy. Hire a copywriter if you need.
Related: Learn WordPress – Advice & Tips for Beginners
Related: Learn WordPress – 18 Blog Essentials
Related: Clean and Lean Website Design
Mon Sheri Design
Grand Rapids, Michigan
Sheri Lossing
designer|photographer
— I am a freelance web and graphic designer who also does professional photography.
— I drink a lot of coffee, live in front of my computer, and occasionally leave my house. I love what I do.
You might also like…
Preparing for Your Portrait Session
As a photographer, I want my clients to feel prepared and comfortable during their portrait session. Being prepared for your photo session pays off. Get familiar with poses. What should you wear for your photo session? Dos & don’ts for portraits. Seniors, headshots, children’s portraits, couples, family portraits…
My Resolution to Not Let My Chair Kill Me
I don’t do ‘New Year’s Resolutions’. But this year I am determined to make some needed progress toward a healthier me. The problem? My chair is trying to kill me. I am not an athletic person. I work long hours at my computer – sometimes 12-plus hours a day. My resolution? To be healthier. Why I refuse to diet…
Your Business Website Is More Than Just A Pretty Face
What I Have Learned About Web Design: Website design is a complex dance. Website visitors are a tough crowd. You must appease the 800-pound gorilla named Google. Sometimes you have to kill your darlings. Details are killer….